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001 010098787
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005 20160304051506.0
008 020121s2000 enk || 000 ||eng
015 _aGBA148048
_2bnb
020 _a9780749433550 (pbk.)
020 _a0749433558 (pbk.)
035 _a(UkCU)c900317698
040 _aUkCU
_dASI
_dTY
_beng
_cAPU
050 0 0 _aHF5415
_b.C44 2000
082 0 0 _a658.8
_221
_bCHE 2000
100 1 _aCheverton, Peter.
_98221
245 1 0 _aKey marketing skills :
_ba complete action kit of strategies, tools & techniques for marketing success /
_cPeter Cheverton.
260 _aLondon :
_bKogan Page,
_cc2000.
300 _axiv,414p. ;
_c25cm. +
_e1 computer optical disk (4.75in)
500 _aIncludes index.
650 0 _aMarketing.
_9878
690 7 _aManagement and Business Studies
_2blcoll
942 _2lcc
_cBook
_02
999 _c11192
_d11192