000 00868nam a2200253 a 4500
003 APU
005 20150324162933.0
008 s2000 mau 000 0 eng d
020 _a9780071175166 (pbk.)
020 _a0071175164 (pbk.)
040 _aNUSHL
_cNUSHL
_dSUE
_beng
050 0 0 _aHF5415.153
_b.C72 2000
082 0 0 _222
_a658.575
_bCRA 2000
100 1 _aCrawford, C. Merle
_q(Charles Merle),
_d1924-
_98112
245 1 0 _aNew products management /
_cC. Merle Crawford, C. Anthony Di Benedetto.
250 _a6th int. ed.
260 _aBoston :
_bIrwin/McGraw-Hill,
_c2000.
300 _axxv, 534 p. :
_bill. ;
_c24 cm.
440 4 _aIrwin/McGraw-Hill series in marketing.
_98744
504 _aIncludes bibliographical references and index.
650 0 _aNew products
_xManagement.
_97754
700 1 _aDi Benedetto, C. Anthony.
_98113
942 _2lcc
_cBook
_02
999 _c11197
_d11197