000 01012 am a2200301ua 4500
001 011296035
003 APU
005 20150501051505.0
008 031110s2004 enk || 001 ||eng
015 _aGBA350919
_2bnb
020 _a0131217291 (pbk.)
020 _a9780131217294 (pbk.)
035 _a(UkOxU)O15545072
040 _aUkOxU
_dSUE
_beng
_cAPU
050 0 0 _aHF5415.2
_b.M35 2004
082 0 4 _a658.83
_221
_bMAL 2004
100 1 _aMalhotra, Naresh K.
_98532
245 1 0 _aMarketing research :
_ban applied orientation /
_cNaresh K. Malhotra.
250 _a4th int. ed.
260 _aLondon :
_bPrentice-Hall International,
_cc2004.
300 _axxix, [713] p. [various pagings] :
_bill., ports. ;
_c28 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
_93950
650 0 _aMarketing research
_xMethodology.
_9152
690 7 _aManagement and Business Studies
_2blcoll
942 _2lcc
_cBook
_01
999 _c11200
_d11200