000			01589cam a22003254a 4500
001			13516176
003			APU
005			20150325164806.0
008			040309s2004 nyu 001 0 eng
010			_a 2004005636
020			_a0071395229 (pbk.)
020			_a9780071395229 (pbk.)
040			_aDLC _beng _cAPU _dBNF _dWAN
042			_apcc
050	0	0	_aHF5415.13 _b.H54 2004
082	0	0	_222 _a658.802 _bHEI 2004
100	1		_aHiebing, Roman G. _920743
245	1	4	_aThe one-day marketing plan : _borganizing and completing a plan that works / _cRoman G. Hiebing Jr. and Scott W. Cooper.
250			_a3rd ed.
260			_aNew York : _bMcGraw-Hill, _cc2004.
300			_axx, 323 p. : _bill. ; _c28 cm.
500			_aIncludes index.
505	0		_aThe business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
650		0	_aMarketing _xManagement. _97276
650		0	_aStrategic planning. _9123
700	1		_aCooper, Scott W. _920744
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c11204 _d11204