000			02125cam a2200385 a 4500
001			14596533
003			APU
005			20150825153241.0
008			061016s2007 nyu b 001 0 eng
010			_a 2006033801
015			_aGBA711632 _2bnb
016	7		_a013672012 _2Uk
020			_a0071477918 (hbk.)
020			_a9780071477918 (hbk.)
035			_a(OCoLC)ocm76064516
035			_a(OCoLC)76064516
040			_aDLC _cDLC _dSUE _beng
050	0	0	_aHC79.C6 _bR45 2007
082	0	0	_a658.834 _222 _bREN 2007
100	1		_aRentel, Ron. _920753
245	1	0	_aKarma queens, geek gods, & innerpreneurs : _bmeet the 9 consumer types shaping today's marketplace / _cRon Rentel ; with Joe Zellnik.
246	3		_aKarma queens, geek god, and innerpreneurs
260			_aNew York : _bMcGraw-Hill, _cc2007.
300			_axii, 313 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aWhat's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.
650		0	_aConsumers. _920754
650		0	_aMarketing research. _93950
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip074/2006033801.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c11209 _d11209