000			01476cam a2200385 a 4500
001			4970318
003			APU
005			20150331173934.0
008			970516s1997 enka b 001 0 eng
010			_a 97152232
020			_a0750623225 (pbk.)
020			_a9780750623223 (hbk.)
040			_aDLC _cDLC _dSUE _beng
050	0	0	_aHF5415.32 _b.R53 1997
082	0	0	_a658.8342 _221 _bRIC 1997
100	1		_aRice, Chris. _920792
245	1	0	_aUnderstanding customers / _cChris Rice.
250			_a2nd ed.
260			_aOxford ; _aBoston : _bButterworth-Heinemann, _c1997.
300			_avi, 312 p. : _bill. ; _c24 cm.
490	1		_aThe marketing series. Student
500			_aRev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
500			_a"Published on behalf of the Chartered Institute of Marketing."
504			_aIncludes bibliographical references (p. 307-308) and index.
650		0	_aConsumer behavior. _94737
650		0	_aMarketing _xSocial aspects. _97969
700	1		_aRice, Chris. _920793
710	2		_aChartered Institute of Marketing. _97279
830		0	_aMarketing series (London, England). _pStudent. _98214
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/els032/97152232.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/els032/97152232.html
906			_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg
942			_2lcc _cBook
999			_c11232 _d11232