000			02240cam a2200337 a 4500
001			15707503
003			APU
005			20150325164642.0
008			090421s2009 njua b 001 0 eng
010			_a 2009015532
015			_aGBA959273 _2bnb
016	7		_a015291572 _2Uk
020			_a9780470499276 (hbk.)
020			_a0470499273 (hbk.)
035			_a(OCoLC)ocn299694613
040			_aDLC _cDLC _dASI _dTY _beng
050	0	0	_aHF5415.1265 _b.C43 2009
082	0	0	_a658.872 _222 _bCHA 2009
100	1		_aChaney, Paul, _d1955- _920802
245	1	4	_aThe digital handshake : _bseven proven strategies to grow your business using social media / _cPaul Chaney.
260			_aHoboken, N.J. : _bWiley & Sons, _cc2009.
300			_axxvii, 244 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aFive consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.
650		0	_aInternet marketing. _92843
650		0	_aOnline social networks _xEconomic aspects. _99184
650		0	_aInternet advertising. _97956
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook _01
999			_c11239 _d11239