000 01432cam a2200349 a 4500
001 12028259
003 APU
005 20150406173714.0
008 000602s2000 enk b 001 0 eng
010 _a 00044449
020 _a0750647043 (pbk.)
020 _a9780750647045 (pbk.)
040 _aDLC
_cDLC
_dSUE
_beng
050 0 0 _aHF5415.1265
_b.B53 2000
082 0 0 _a658.84
_221
_bBIC 2000
100 1 _aBickerton, Pauline.
_99796
245 1 0 _aCybermarketing :
_bhow to use the Internet to market your goods and services /
_cPauline Bickerton, Matthew Bickerton, and Upkar Pardesi.
250 _a2nd ed.
260 _aOxford ;
_aBoston :
_bButterworth-Heinemann,
_c2000.
300 _axvi, 355 p. :
_bill. ;
_c24 cm.
500 _a"Published in association with the Chartered Institute of Marketing."
504 _aIncludes bibliographical references and index.
650 0 _aInternet marketing.
_92843
650 0 _aInternet advertising.
_97956
700 1 _aBickerton, Matthew.
_99799
700 1 _aPardesi, Upkar.
_920824
710 2 _aChartered Institute of Marketing.
_97279
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/els031/00044449.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBook
999 _c11261
_d11261