000 | 01432cam a2200349 a 4500 | ||
---|---|---|---|
001 | 12028259 | ||
003 | APU | ||
005 | 20150406173714.0 | ||
008 | 000602s2000 enk b 001 0 eng | ||
010 | _a 00044449 | ||
020 | _a0750647043 (pbk.) | ||
020 | _a9780750647045 (pbk.) | ||
040 |
_aDLC _cDLC _dSUE _beng |
||
050 | 0 | 0 |
_aHF5415.1265 _b.B53 2000 |
082 | 0 | 0 |
_a658.84 _221 _bBIC 2000 |
100 | 1 |
_aBickerton, Pauline. _99796 |
|
245 | 1 | 0 |
_aCybermarketing : _bhow to use the Internet to market your goods and services / _cPauline Bickerton, Matthew Bickerton, and Upkar Pardesi. |
250 | _a2nd ed. | ||
260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c2000. |
||
300 |
_axvi, 355 p. : _bill. ; _c24 cm. |
||
500 | _a"Published in association with the Chartered Institute of Marketing." | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aInternet marketing. _92843 |
|
650 | 0 |
_aInternet advertising. _97956 |
|
700 | 1 |
_aBickerton, Matthew. _99799 |
|
700 | 1 |
_aPardesi, Upkar. _920824 |
|
710 | 2 |
_aChartered Institute of Marketing. _97279 |
|
856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els031/00044449.html |
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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942 |
_2lcc _cBook |
||
999 |
_c11261 _d11261 |