| 000 | 01266cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 15962235 | ||
| 003 | APU | ||
| 005 | 20150325165049.0 | ||
| 008 | 091027s2010 nyua b 001 0 eng | ||
| 010 | _a 2009043449 | ||
| 015 |
_aGBB030443 _2bnb |
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| 016 | 7 |
_a015494101 _2Uk |
|
| 020 | _a9780415873543 (pbk.) | ||
| 035 | _a(OCoLC)ocn461631212 | ||
| 040 |
_aDLC _cDLC _dSARA _dTY _beng |
||
| 050 | 0 | 0 |
_aHF5826.5 _b.K38 2010 |
| 082 | 0 | 0 |
_a659 _222 _bKAT 2010 |
| 100 | 1 |
_aKatz, Helen E. _920831 |
|
| 245 | 1 | 4 |
_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _cHelen Katz. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bRoutledge, _cc2010. |
||
| 300 |
_axii, 212 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aCommunication series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising media planning. _920832 |
|
| 650 | 0 |
_aMass media and business. _920833 |
|
| 650 | 0 |
_aMarketing channels. _98892 |
|
| 830 | 0 |
_aRoutledge communication series. _920834 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBook |
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| 999 |
_c11265 _d11265 |
||