| 000 | 00967nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 55504638 | ||
| 003 | APU | ||
| 005 | 20150407105251.0 | ||
| 008 | 040528r20042003nyua 001 0 eng d | ||
| 010 | _a2002023294 | ||
| 020 | _a0060081996 (pbk.) | ||
| 020 | _a9780060081997 (pbk.) | ||
| 035 | _a(OCoLC)55504638 | ||
| 040 |
_aDPB _cDPB _dSARA _dTY _beng |
||
| 050 | 0 | 0 |
_aHF5823 _b.R54 2002 |
| 082 | 0 | 0 |
_a659 _222 _bRIE 2002 |
| 092 |
_a659 _bR44f |
||
| 100 | 1 |
_aRies, Al. _920511 |
|
| 245 | 1 | 4 |
_aThe fall of advertising and the rise of PR / _cAl Ries and Laura Ries. |
| 250 | _a1st HarperBusiness pbk. ed. | ||
| 260 |
_aNew York : _bHarperBusiness, _cc2002. |
||
| 300 |
_axxi, 295 p. : _bill. ; _c21 cm. |
||
| 500 | _aReprint. Originally published: c2002. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising. _95119 |
|
| 650 | 0 |
_aBrand name products. _97961 |
|
| 650 | 0 |
_aPublic relations. _920836 |
|
| 700 | 1 |
_aRies, Laura. _920697 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c11267 _d11267 |
||