| 000 | 01149nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 009628248 | ||
| 003 | APU | ||
| 005 | 20150408155104.0 | ||
| 008 | 040423s2004 xxuab b 001 0 eng | ||
| 015 |
_aGBA443195 _2bnb |
||
| 020 | _a0131230301 (pbk.) | ||
| 020 | _a9780131230309 (pbk.) | ||
| 040 |
_aUk _beng _cAPU _dBNF _dWAN |
||
| 042 | _aukblsr | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.K47 2004 |
| 082 | 0 | 0 |
_222 _a658.802 _bKER 2004 |
| 100 | 1 |
_aKerin, Roger A. _911624 |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin ; Robert A. Peterson. |
| 250 | _a10th int. ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Education International, _cc2004. |
||
| 300 |
_aviii, 696 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPrevious ed.: 2001. | |
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _98216 |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase Studies. _99286 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- _920844 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c11271 _d11271 |
||