000			01832cam a2200361Ka 4500
001			298512336
003			APU
005			20150318105254.0
008			090116s2009 ne a b 001 0 eng d
020			_a9780750682770 (pbk.)
020			_a0750682779 (pbk.)
035			_a(OCoLC)298512336
040			_aB9K _beng _cAPU _dBNF _dWAN
050	0	0	_aTX911.3.M3 _bM33 2009
082	0	0	_222 _a658.802 _bMCC 2009
100	1		_aMcCabe, Scott. _920846
245	1	0	_aMarketing communications in tourism and hospitality : _bconcepts, strategies and cases / _cScott McCabe.
246	3	4	_aMarketing communications in tourism & hospitality.
250			_a1st ed.
260			_aBoston : _bButterworth-Heinemann, _cc2009.
300			_axx, 300 p. : _bill. ; _c25 cm.
440		0	_aHospitality, leisure, and tourism. _920847
504			_aIncludes bibliographical references and index.
505	0		_aPositioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
650		0	_aHospitality industry _xMarketing. _94350
650		0	_aTourism _xMarketing. _92702
650		0	_aCommunication in marketing. _98147
650		0	_aHospitality industry _xMarketing _vCases. _920848
650		0	_aTourism _xMarketing _vCases. _920849
650		0	_aCommunication in marketing _vCases. _920850
830		0	_aHospitality, leisure, and tourism series. _920851
942			_2lcc _cBook
999			_c11273 _d11273