| 000 | 01285cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 11901966 | ||
| 003 | APU | ||
| 005 | 20150630051504.0 | ||
| 008 | 000202s1999 enka 001 0 eng | ||
| 010 | _a 00265135 | ||
| 020 | _a0750641169 (pbk.) | ||
| 020 | _a9780750641166 (pbk.) | ||
| 040 |
_aDLC _beng _cAPU _dBNF _dWAN |
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| 050 | 0 | 0 |
_aHF5415.13 _b.M33 1999 |
| 082 | 0 | 0 |
_221 _a658.802 _bMCD 1999 |
| 100 | 1 |
_aMcDonald, Malcolm. _98189 |
|
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bButterworth-Heinemann, _cc1999. |
||
| 300 |
_axviii, 578 p. : _bill. ; _c25 cm. |
||
| 440 | 4 |
_aThe Chartered Institute of Marketing/Butterworth-Heinemann marketing series. _920852 |
|
| 500 | _a"Published in association with the Chartered Institute of Marketing." | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 650 | 0 |
_aMarketing _xPlanning. _98093 |
|
| 710 | 2 |
_aInstitute of Marketing. _95757 |
|
| 830 | 0 |
_aMarketing series (London, England). _pProfessional development. _98191 |
|
| 906 |
_a7 _bcc _corigcop _d3 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _02 |
||
| 999 |
_c11274 _d11274 |
||