| 000 | 01316cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 14049766 | ||
| 003 | APU | ||
| 005 | 20150825154609.0 | ||
| 008 | 050722s2006 ne a b 001 0 eng | ||
| 010 | _a 2005931198 | ||
| 020 | _a075066746X (pbk.) | ||
| 020 | _a9780750667463 (pbk.) | ||
| 040 |
_aDLC _beng _cAPU _dBNF _dWAN |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.M33 2006 |
| 082 | 0 | 0 |
_222 _a658.802 _bMCD 2006 |
| 100 | 1 |
_aMcDonald, Malcolm. _98189 |
|
| 245 | 1 | 0 |
_aMarketing plans for service businesses : _ba complete guide / _cMalcolm McDonald and Adrian Payne. |
| 250 | _a2nd ed. | ||
| 260 |
_aAmsterdam ; _aBoston : _bElsevier, _cc2006. |
||
| 300 |
_axiv, 401 p. : _bill. ; _c25 cm. |
||
| 500 | _aRev. ed. of: Marketing planning for services. 1996. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. _97837 |
|
| 650 | 0 |
_aService industries _xPlanning. _920853 |
|
| 700 | 1 |
_aPayne, Adrian. _98202 |
|
| 700 | 1 |
_aMcDonald, Malcolm. _tMarketing planning for services. _920854 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0803/2005931198-d.html |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBook |
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| 999 |
_c11275 _d11275 |
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