| 000 | 01523cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 167504570 | ||
| 003 | APU | ||
| 005 | 20150610051503.0 | ||
| 008 | 070823s2008 maua b 001 0 eng | ||
| 010 | _a2007034854 | ||
| 015 |
_aGBA790309 _2bnb |
||
| 020 | _a9780071263917 (pbk.) | ||
| 020 | _a0071263918 (pbk.) | ||
| 035 |
_a(OCoLC)167504570 _z(OCoLC)156810218 _z(OCoLC)181068244 |
||
| 040 |
_aDLC _beng _cAPU _dBNF _dWAN |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.W35 2008 |
| 082 | 0 | 0 |
_222 _a658.802 _bWAL 2008 |
| 100 | 1 |
_aWalker, Orville C. _98235 |
|
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _a6th int. ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2008. |
||
| 300 |
_axx, 346 p. : _bill. ; _c26 cm. |
||
| 500 | _aRev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aThis text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 655 | 7 |
_aLehrbuch. _2swd. _912342 |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker) _915085 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0743/2007034854-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://catdir.loc.gov/catdir/enhancements/fy0743/2007034854-t.html |
| 942 |
_2lcc _cBook _01 |
||
| 999 |
_c11279 _d11279 |
||