| 000 | 01150cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 14167275 | ||
| 003 | APU | ||
| 005 | 20150407105340.0 | ||
| 008 | 051114s2007 mauab b 001 0 eng | ||
| 010 | _a 2005057672 | ||
| 020 | _a0071106278 (pbk.) | ||
| 020 | _a9780071106276 (pbk.) | ||
| 035 | _a(OCoLC)ocm62326940 | ||
| 040 |
_aDLC _cDLC _dSARA _dTY _beng |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.A74 2007 |
| 082 | 0 | 0 |
_a659.1 _222 _bARE 2007 |
| 100 | 1 |
_aArens, William F. _99305 |
|
| 245 | 1 | 0 |
_aEssentials of contemporary advertising / _cWilliam F. Arens, David H. Schaefer. |
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2007. |
||
| 300 |
_axxviii, 558 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising. _95119 |
|
| 700 | 1 |
_aSchaefer, David H. _99365 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/enhancements/fy0626/2005057672-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c11302 _d11302 |
||