| 000 | 01030cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 13336177 | ||
| 003 | APU | ||
| 005 | 20141015162046.0 | ||
| 008 | 030908s2004 maua 001 0 eng | ||
| 010 | _a 2003065006 | ||
| 020 | _a0072537728 (pbk.) | ||
| 020 | _a0072846372 (CD-ROM) | ||
| 040 |
_aDLC _cDLC _dSARA _beng |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.A73 2004 |
| 082 | 0 | 0 |
_a659.1 _222 _bARE 2004 |
| 100 | 1 |
_aArens, William F. _99305 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 250 | _a9th int ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_axlii, 617p. : _bill. ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _98250 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _95119 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBook |
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| 999 |
_c11304 _d11304 |
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