| 000 | 01192cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 15412870 | ||
| 003 | APU | ||
| 005 | 20150407105402.0 | ||
| 008 | 080814s2009 mauab b 001 0 eng | ||
| 010 | _a 2008036086 | ||
| 020 | _a9780071284790 (pbk.) | ||
| 020 | _a0071284796 (pbk.) | ||
| 035 | _a(OCoLC)ocn226356783 | ||
| 035 | _a(OCoLC)226356783 | ||
| 040 |
_aDLC _cDLC _dSARA _dTY _beng |
||
| 050 | 0 | 0 |
_aHF5821 _b.A74 2009 |
| 082 | 0 | 0 |
_a659.1 _222 _bARE 2009 |
| 100 | 1 |
_aArens, William F. _99305 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
| 250 | _a12th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axlii, 724 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising. _95119 |
|
| 700 | 1 |
_aWeigold, Michael F., _d1958- _99366 |
|
| 700 | 1 |
_aArens, Christian. _920899 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0825/2008036086.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c11305 _d11305 |
||