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005 20150407105602.0
008 100511s2008 enka b 001 0 eng
010 _a 2010287684
015 _aGBA822493
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016 7 _a014530718
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020 _a9780500514054 (hbk.)
020 _a0500514054 (hbk.)
035 _a(OCoLC)ocn212431284
040 _aUKM
_cUKM
_dSARA
_dTY
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050 0 0 _aHF5823
_b.B37 2008
082 0 0 _a659.1
_222
_bBAR 2008
100 1 _aBarry, Pete
_q(Pete S.)
_920903
245 1 4 _aThe advertising concept book :
_bthink now, design later : a complete guide to creative ideas, strategies and campaigns /
_cPete Barry.
260 _aLondon :
_bThames & Hudson,
_cc2008.
300 _a272 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
_95119
650 0 _aAdvertising campaigns.
_920446
650 0 _aAdvertising copy.
_99405
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