| 000 | 01094nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 014578482 | ||
| 003 | APU | ||
| 005 | 20150324161623.0 | ||
| 008 | 080403s2008 njua b 001 0 eng | ||
| 015 |
_aGBA958144 _2bnb |
||
| 020 | _a9780132382090 (pbk.) | ||
| 020 | _a0132382091 (pbk.) | ||
| 040 |
_aUk _beng _cUk _dSARA _dWAN |
||
| 042 | _aukblsr | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.C56 2007 |
| 082 | 0 | 0 |
_222 _a659.1 _bCLO 2007 |
| 100 | 1 |
_aClow, Kenneth E. _920906 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2008. |
||
| 300 |
_axxiii, 515 p. : _bill. ; _c28 cm. |
||
| 500 | _a"Pearson international ed."--Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 650 | 0 |
_aAdvertising. _95119 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 |
_aBaack, Donald. _920907 |
|
| 942 |
_2lcc _cBook _01 |
||
| 999 |
_c11312 _d11312 |
||