| 000 | 01104 am a2200313ua 4500 | ||
|---|---|---|---|
| 001 | 010034057 | ||
| 003 | APU | ||
| 005 | 20150407105628.0 | ||
| 008 | 021209r20031965enkac || 000 ||eng | ||
| 015 |
_aGBA3Z9938 _2bnb |
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| 020 | _a0071410937 (pbk.) | ||
| 020 | _a9780071410939 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cAPU _dSARA _dWAN |
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| 050 | 0 | 0 |
_aHF5825 _b.H54 2003 |
| 082 | 0 | 0 |
_221 _a659.1 _bHIG 2003 |
| 100 | 1 |
_aHiggins, Denis. _920916 |
|
| 245 | 1 | 4 |
_aThe art of writing advertising / _cinterviewed by Denis Higgins,conversations with William Bernbach... [et al.] . |
| 260 |
_aNew York ; _aLondon : _bMcGraw-Hill, _cc2003. |
||
| 300 |
_a125 p. : _bill. ; _c23 cm. |
||
| 490 | 0 | _aA McGraw-Hill advertising classic | |
| 500 | _aOriginally published: Lincolnwood, Ill. : Contemporary, 1965. | ||
| 650 | 0 |
_aAdvertising. _95119 |
|
| 650 | 0 |
_aAdvertising copy. _99405 |
|
| 650 | 0 |
_aAdvertising executives _vInterviews. _920917 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 |
_aBernbach, William. _920918 |
|
| 942 |
_2lcc _cBook |
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| 999 |
_c11316 _d11316 |
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