000 01025 am a2200313ua 4500
001 011300320
003 APU
005 20151104051503.0
008 890301s1988 enkabch|| 001 ||eng
010 _a87019346
015 _aGB8930130
_2bnb
020 _a0135164516 (hbk.)
040 _aUk
_cUk
_beng
_dSARA
_dWAN
050 0 0 _aHF5821
_b.R87 1988
082 0 0 _221
_a659.1
_bRUS 1988
100 1 _aRussell, Thomas,
_d1941-
_920927
245 1 0 _aKleppner's advertising procedure /
_cThomas Russell, Glenn Verrill and W. Ronald Lane.
250 _a10th ed.
260 _aEnglewood Cliffs :
_bPrentice Hall,
_cc1988.
300 _axv, 686 p. :
_bill. :
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
_95119
690 7 _aManagement and Business Studies
_2blcoll
700 1 _aVerrill, Glenn.
_920948
700 1 _aLane, W. Ronald,
_d1940-
_920926
942 _2lcc
_cBook
_02
999 _c11333
_d11333