| 000 | 01032cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 12252036 | ||
| 003 | APU | ||
| 005 | 20150817112659.0 | ||
| 008 | 001207s2002 ohuab b 001 0 eng | ||
| 010 | _a 00068752 | ||
| 020 | _a0324062532 (hbk.) | ||
| 020 | _a9780324062533 (hbk.) | ||
| 040 |
_aDLC _beng _cDLC _dSARA _dWAN |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5837 _b.S46 2002 |
| 082 | 0 | 0 |
_221 _a659.1 _bSEM 2002 |
| 100 | 1 |
_aSemenik, Richard J. _920956 |
|
| 245 | 1 | 0 |
_aPromotion and integrated marketing communications / _cRichard J. Semenik. |
| 260 |
_aCincinnati, Ohio : _bSouth-Western Thomson Learning, _cc2002. |
||
| 300 |
_axxxix, 582 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising campaigns. _920446 |
|
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c11337 _d11337 |
||