000 | 01694cam a2200337 a 4500 | ||
---|---|---|---|
001 | 16581534 | ||
003 | APU | ||
005 | 20150325171158.0 | ||
008 | 101216s2011 caua b 001 0 eng | ||
010 | _a 2010051345 | ||
020 | _a9780470928448 (hbk.) | ||
040 |
_aDLC _beng _cAPU _dBNF _dWAN |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.32 _b.P43 2011 |
082 | 0 | 0 |
_222 _a658.812 _bPEA 2011 |
100 | 1 |
_aPearson, Bob, _d1962- _920957 |
|
245 | 1 | 0 |
_aPre-commerce : _bhow companies and customers are transforming business together / _cBob Pearson with Dan Zehr. |
250 | _a1st ed. | ||
260 |
_aSan Francisco : _bJossey-Bass, _cc2011. |
||
300 |
_ax, 310 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aThe rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started. | |
650 | 0 |
_aConsumer behavior. _94737 |
|
650 | 0 |
_aSocial media _xEconomic aspects. _93122 |
|
650 | 0 |
_aCustomer relations _xTechnological innovations. _93132 |
|
650 | 0 |
_aInternet marketing. _92843 |
|
700 | 1 |
_aZehr, Dan. _920958 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBook |
||
999 |
_c11338 _d11338 |