000 01032cam a2200301 a 4500
001 13428798
003 APU
005 20150817113123.0
008 031208s2004 njuab b 001 0 eng
010 _a 2003283840
020 _a0471451878 (pbk.)
020 _a9780471451877 (pbk.)
040 _aDLC
_cDLC
_dSUE
_beng
050 0 0 _aHF1416
_b.K68 2004
082 0 4 _a658.848
_221
_bKOT 2004
100 1 _aKotabe, Masaaki.
_98301
245 1 0 _aGlobal marketing management /
_cMasaaki Kotabe, Kristiaan Helsen.
250 _a3rd Wiley int. ed.
260 _aHoboken, NJ :
_bWiley,
_cc2004.
300 _axxii, 694 p. :
_bill. (some col.), maps ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing
_xManagement.
_98742
650 0 _aInternational business enterprises
_xManagement.
_95346
700 1 _aHelsen, Kristiaan.
_920977
906 _a7
_bcbc
_corigcop
_d3
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBook
_02
999 _c11357
_d11357