000 | 01032cam a2200301 a 4500 | ||
---|---|---|---|
001 | 13428798 | ||
003 | APU | ||
005 | 20150817113123.0 | ||
008 | 031208s2004 njuab b 001 0 eng | ||
010 | _a 2003283840 | ||
020 | _a0471451878 (pbk.) | ||
020 | _a9780471451877 (pbk.) | ||
040 |
_aDLC _cDLC _dSUE _beng |
||
050 | 0 | 0 |
_aHF1416 _b.K68 2004 |
082 | 0 | 4 |
_a658.848 _221 _bKOT 2004 |
100 | 1 |
_aKotabe, Masaaki. _98301 |
|
245 | 1 | 0 |
_aGlobal marketing management / _cMasaaki Kotabe, Kristiaan Helsen. |
250 | _a3rd Wiley int. ed. | ||
260 |
_aHoboken, NJ : _bWiley, _cc2004. |
||
300 |
_axxii, 694 p. : _bill. (some col.), maps ; _c29 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aExport marketing _xManagement. _98742 |
|
650 | 0 |
_aInternational business enterprises _xManagement. _95346 |
|
700 | 1 |
_aHelsen, Kristiaan. _920977 |
|
906 |
_a7 _bcbc _corigcop _d3 _encip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBook _02 |
||
999 |
_c11357 _d11357 |