000			02203cam a22003614a 4500
001			13860511
003			APU
005			20150317155915.0
008			050203s2005 enka b 001 0 eng
010			_a 2005003201
020			_a0199267529 (pbk.)
020			_a9780199267521 (pbk.)
035			_a(OCoLC)ocm57694951
040			_aDLC _cDLC _dSUE _beng
042			_apcc
050	0	0	_aHD62.4 _b.L44 2005
082	0	0	_a658.84 _222 _bLEE 2005
100	1		_aLee, Kiefer. _920978
245	1	0	_aGlobal marketing management : _bchanges, challenges and new strategies / _cKiefer Lee, Steve Carter.
260			_aOxford ; _aNew York : _bOxford University Press, _c2005.
300			_axxxi, 582 p. : _bcol. ill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aChanges and new challenges -- The global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations.
650		0	_aInternational business enterprises _xManagement. _95346
650		0	_aStrategic planning. _9123
700	1		_aCarter, S. _q(Steve) _920979
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip058/2005003201.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook _01
999			_c11359 _d11359