000 00923cam a22002774a 4500
001 46565214
003 APU
005 20150324161634.0
008 010314s2001 nyu b 001 0 eng
010 _a2001030689
020 _a007137437X (hbk.)
020 _a9780071374378 (hbk.)
040 _aDLC
_cDLC
_beng
_dSUE
042 _apcc
050 0 0 _aHF5415
_b.N49 2001
082 0 0 _a658.84
_221
_bNEW 2001
100 1 _aNewell, Frederick,
_d1926-
_920982
245 1 0 _aWireless rules :
_bnew marketing strategies for customer relationship management anytime, anywhere /
_cFrederick Newell and Katherine Newell Lemon.
260 _aNew York :
_bMcGraw-Hill,
_cc2001.
300 _axxii, 330 p. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_9878
650 0 _aInternet marketing.
_92843
700 1 _aLemon, Katherine N.
_q(Katherine Newell)
_920983
942 _2lcc
_cBook
999 _c11362
_d11362