000			02062nam a2200277Ka 4500
001			48775273
003			APU
005			20160129142954.0
008			020113s2000 nyua b 001 0 eng d
010			_a99042477
020			_a0609807234 (pbk.)
020			_a9780609807231 (pbk.)
040			_aFBO _cAPU _beng _dSARA _dWAN
050	0	0	_aHF5823 _b.T85 2000
082	0	0	_221 _a659.1 _bTWI 2000
092			_a659.13 _bT927t
100	1		_aTwitchell, James B., _d1943- _921049
245	1	0	_a20 ads that shook the world : _bthe century's most groundbreaking advertising and how it changed us all / _cJames Twitchell.
246	3		_aTwenty ads that shook the world.
260			_aNew York : _bThree Rivers Press, _cc2000.
300			_a229 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0	0	_tP.T. Barnum: prince of humbug -- _tLydia E. Pinkham's vegetable compound: personalizing the corporate face -- _tPears' soap: John E. Millais's A child's world and the powers of associated value -- _tPepsodent: Claude Hopkins and the magic of preemptive claim -- _tListerine: Gerard Lambert and selling the need -- _tThe Queensboro Corporation: advertising on the first electronic medium -- _tThe kid in upper 4: the birth of advocacy advertising -- De Beers: a good campaign is forever -- _tCoke and Christmas: the Claus that refreshes -- _tThe Volkswagen Beetle: William Bernbach and the fourth wall -- _tMiss Clairol's "does she or doesn't she?": how to advertise a dangerous product -- _tThe Marlboro man: the perfect campaign -- _tThe Hathaway man: David Ogilvy and the branding of branding -- _tAnacin and the unique selling proposal: how would you like a hammer in the head? -- _tLBJ vs. Barry Goldwater: thirty-second politics -- _tShe's very Charlie: the politics of scent -- _tAbsolut: the metaphysics of wrap -- _tApple's 1984: the ad as artifact -- _tThe rise and fall of the infomercial: "call now! operators are standing by..." -- _tNike and Michael Jordan: the hero as product.
650		0	_aAdvertising. _95119
942			_2lcc _cBook
999			_c11409 _d11409