| 000 | 01493cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 14916252 | ||
| 003 | APU | ||
| 005 | 20150325165219.0 | ||
| 008 | 070705s2008 maua b 001 0 eng | ||
| 010 | _a 2007027501 | ||
| 015 |
_aGBA790754 _2bnb |
||
| 016 | 7 |
_a014276261 _2Uk |
|
| 020 | _a9780674026803 (hbk.) | ||
| 020 | _a0674026802 (hbk.) | ||
| 035 | _a(OCoLC)ocn153598416 | ||
| 035 |
_a(OCoLC)153598416 _z(OCoLC)154669188 _z(OCoLC)181069087 |
||
| 040 |
_aDLC _cAPU _dSARA _dSM _beng |
||
| 043 | _aa-cc--- | ||
| 050 | 0 | 0 |
_aHF5813.C5 _bW36 2008 |
| 082 | 0 | 0 |
_a659.10951 _222 _bWAN 2008 |
| 100 | 1 |
_aWang, Jing, _d1950- _921058 |
|
| 245 | 1 | 0 |
_aBrand new China : _badvertising, media, and commercial culture / _cJing Wang. |
| 260 |
_aCambridge, Mass. : _bHarvard University Press, _cc2008. |
||
| 300 |
_axiii, 411 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aLocal content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. | |
| 650 | 0 |
_aAdvertising _zChina. _921059 |
|
| 650 | 0 |
_aMarketing _zChina. _920751 |
|
| 650 | 0 |
_aBrand name products _zChina. _921060 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBook |
||
| 999 |
_c11413 _d11413 |
||