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| 001 | 012925840 | ||
| 003 | APU | ||
| 005 | 20150325111700.0 | ||
| 008 | 040526r20011999enka 000 0 eng | ||
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_aGBA441693 _2bnb |
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| 020 | _a0749435488 (pbk.) | ||
| 020 | _a9780749435486 (pbk.) | ||
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_aHF5823 _b.W45 2001 |
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_a659.113 _222 _bWEI 2001 |
| 100 | 1 |
_aWeinreich, Len. _921070 |
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| 245 | 1 | 0 |
_a11 steps to brand heaven : _bthe ultimate guide to buying an advertising campaign / _cLen Weinreich. |
| 260 |
_aLondon : _bKogan Page, _cc2001. |
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| 300 |
_axiv, 245 p. : _bill. ; _c24 cm. |
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| 500 | _aIncludes index | ||
| 650 | 0 |
_aAdvertising agencies. _921071 |
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| 650 | 0 |
_aAdvertising. _95119 |
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| 650 | 0 |
_aAdvertising campaigns. _920446 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
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| 942 |
_2lcc _cBook |
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| 999 |
_c11418 _d11418 |
||