000			01624cam a2200313 a 4500
001			76894531
003			APU
005			20150817130726.0
008			061206s2007 enka f 001 0 eng
020			_a0750683201 (pbk.)
020			_a9780750683203 (pbk.)
035			_a(OCoLC)76894531 _z(OCoLC)150380587
040			_aIUP _cAPU _dSARA _dSM _beng
042			_apcc
050	0	0	_aHF5825 _b.G33 2007
082	0	0	_221 _a659.132 _bGAB 2007
100	1		_aGabay, J. Jonathan. _99411
245	1	0	_aGabay's copywriters' compendium : _bthe definitive professional writer's guide / _cJ. Jonathan Gabay.
246	2	0	_aCopywriters' compendium.
260			_aOxford ; _aBurlington, Mass. : _bElsevier, _cc2007.
300			_a709 p. : _bill. ; _c24 cm.
500			_a"Revised and updated edition"-cover.
500			_aIncludes index.
500			_aISBN-10 on tp verso is incorrectly listed as 0750683021.
505	0		_aThe creative briefing process -- Mind your Ps and Qs -- Why use ten words when one will do? -- Is it 'its' or 'it's'? -- Spell well -- Consonants divided by continents -- Do you speak marketese? -- Idioms make the heart grow fonder ... -- Clichés -- Metaphors -- Similes -- Would you rather be cuddly or plump? -- Portmanteaus -- All together now -- Rhyme time -- Tongue twisters -- Words from the wise -- The business of quotes -- Is it a bird? Is it a plane? No, it's a sloganeer -- Today's the day ... -- A world of facts -- Top tips -- So what's new.
650		0	_aAdvertising copy _vHandbooks, manuals, etc. _921073
650		0	_aCreative writing _vHandbooks, manuals, etc. _921074
942			_2lcc _cBook _01
999			_c11420 _d11420