| 000 | 00915cam a22002774a 4500 | ||
|---|---|---|---|
| 001 | 16439613 | ||
| 003 | APU | ||
| 005 | 20150325165441.0 | ||
| 008 | 100830s2010 nyu b 001 0 eng | ||
| 010 | _a 2010035428 | ||
| 020 | _a9780230613881 (pbk.) | ||
| 040 |
_aDLC _cDLC _dSARA _beng |
||
| 050 | 0 | 0 |
_aHF5825 _b.I39 2010 |
| 082 | 0 | 0 |
_a659.144 _222 _bIEZ 2010 |
| 100 | 1 |
_aIezzi, Teressa. _921082 |
|
| 245 | 1 | 4 |
_aThe idea writers : _bcopywriting in a new media and marketing era / _cTeressa Iezzi. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bPalgrave Macmillan, _cc2010. |
||
| 300 |
_a213 p. ; _c24 cm. |
||
| 504 | _aInclude bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising copy. _99405 |
|
| 650 | 0 |
_aMarketing. _9878 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _01 |
||
| 999 |
_c11425 _d11425 |
||