| 000 | 00879pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 4311776 | ||
| 003 | APU | ||
| 005 | 20150817131243.0 | ||
| 008 | 870114s1987 nyua b 001 0 eng | ||
| 010 | _a 87000503 | ||
| 020 | _a0396088317 (hbk.) | ||
| 040 |
_aDLC _cAPU _dSARA _beng |
||
| 050 | 0 | 0 |
_aHM263 _b.R45 1987 |
| 082 | 0 | 0 |
_a659.2 _221 _bREI 1987 |
| 100 | 1 |
_aRein, Irving J. _921100 |
|
| 245 | 1 | 0 |
_aHigh visibility / _cIrving J. Rein, Philip Kotler, Martin R. Stoller. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bDodd, Mead, _cc1987. |
||
| 300 |
_axv, 366 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aPublic relations. _921101 |
|
| 650 | 0 |
_aFame. _921102 |
|
| 700 | 1 |
_aKotler, Philip. _93038 |
|
| 700 | 1 |
_aStoller, Martin R. _921103 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c11435 _d11435 |
||