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008 060215s2006 njua b 001 0 eng d
010 _a 2006922427
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_2bnb
016 7 _a013426115
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020 _a0471772720 (pbk.)
020 _a9780471772729 (pbk.)
035 _a(CStRLIN)NYCXV5858719-B
035 _a(NIC)5858719
040 _aUKM
_cUKM
_dSARA
_dTY
_beng
042 _alccopycat
050 0 0 _aHD59
_b.Y38 2006
082 0 0 _a659.2
_222
_bYAV 2006
100 1 _aYaverbaum, Eric.
_921110
245 1 0 _aPublic relations for dummies /
_cby Eric Yaverbaum with Robert Bly and Ilise Benun ; foreword by Richard Kirshenbaum.
250 _a2nd ed.
260 _aHoboken, N.J. :
_bWiley,
_cc2006.
300 _axxiv, 358 p. :
_bill. ;
_c24 cm.
440 0 _a--For dummies
_94944
504 _aIncludes bibliographical references and index.
650 0 _aPublic relations.
_921111
650 0 _aMarketing.
_9878
700 1 _aBly, Robert.
_921112
700 1 _aBenun, Ilise,
_d1961-
_921113
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy0706/2006922427.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0650/2006922427-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0902/2006922427-b.html
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBook
_01
999 _c11439
_d11439