000			01916cam a2200361 a 4500
001			613427905
003			APU
005			20150817155044.0
008			100623s2011 nyua b 001 0 eng
010			_a2010026599
016	7		_a015623098 _2Uk
020			_a9780071742320 (pbk.)
020			_a0071742328 (pbk.)
035			_a.b70024893
040			_aDLC _cDLC _dSARA _dTY _beng
042			_apcc
049			_aOSUU
050	0	0	_aHF5718.5 _b.F74 2011
082	0	0	_a808.06665 _222 _bFRE 2011
100	1		_aFreed, Richard C., _d1946- _910370
245	1	0	_aWriting winning business proposals / _cRichard C. Freed, Shervin Freed, Joseph D. Romano.
250			_a3rd ed.
260			_aNew York : _bMcGraw-Hill, _cc2011.
300			_aviii, 311 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aUnderstanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes -- determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits -- Writing the fees slot -- Summary -- the proposal development process.
520			_a"The third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package."-back cover.
650		0	_aProposal writing in business. _910371
650		0	_aBusiness report writing. _97644
700	1		_aFreed, Shervin. _910372
700	1		_aRomano, Joseph D. _910373
942			_2lcc _cBook
999			_c11808 _d11808