000 01341cam a22003374a 4500
001 14041472
003 APU
005 20150817161454.0
008 050718s2005 nyu b 001 0 eng
010 _a 2005050345
020 _a0805078045 (pbk.)
020 _a9780805078046 (pbk.)
040 _aDLC
_beng
_cDLC
_dSARA
_dSUE
042 _apcc
050 0 0 _aHF5825
_b.B59 2006
082 0 0 _a808.066659
_222
_bBLY 2006
100 1 _aBly, Robert W.
_98227
245 1 4 _aThe copywriter's handbook :
_ba step-by-step guide to writing copy that sells /
_cRobert W. Bly.
250 _a3rd ed.
260 _aNew York :
_bHenry Holt,
_cc2005.
300 _axvii, 410 p. ;
_bill. ;
_c20 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising copy.
_99405
650 0 _aBusiness writing.
_92475
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
856 4 1 _3Sample text
_uhttp://www.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBook
_03
999 _c11852
_d11852