000			01555cam a2200301 a 4500
001			15566021
003			APU
005			20150817162701.0
008			081223s2009 nju 001 0 eng
010			_a 2008054619
020			_a9780137158263 (pbk.)
020			_a0137158262 (pbk.)
035			_a(OCoLC)ocn297146413
040			_aDLC _cDLC _dSARA _dSUE _beng
050	0	0	_aHF5718 _b.M34 2009
082	0	0	_a808.51 _222 _bMAG 2009
100	1		_aMagnacca, Mark, _d1969- _922060
245	1	0	_aSo what? : _bhow to communicate what really matters to your audience / _cMark Magnacca.
260			_aUpper Saddle River, N.J. : _bFT Press, _cc2009.
300			_axii, 147 p. ; _c21 cm.
500			_aIncludes index.
505	0		_aWhat you need to know in 850 words -- Change your thinking, change your life -- How I learned to think this way- you can, too! -- Your world view-making the invisible visible -- What's in it for them? -- Who you always wanted to be-yourself -- Winging it versus orchestration -- Getting your audience engaged -- Tie a string around your finger -- Getting from where you are to where you want to be.
650		0	_aBusiness communication. _91374
650		0	_aInterpersonal communication. _91375
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c11882 _d11882