000 01645cam a22003494a 4500
001 15593059
003 APU
005 20140326110051.0
008 090121s2009 enka b 001 0 eng
010 _a 2009001766
020 _a9781848163560 (hbk.)
020 _a1848163568 (hbk.)
035 _a(OCoLC)ocn297811052
040 _aDLC
_cAPU
_dSM
_beng
042 _apcc
050 0 0 _aHD9993.E452
_bJ66 2009
082 0 0 _a338.477948
_222
_bJON 2009
100 1 _aJong, H. Wi.
_922534
245 1 0 _aInnovation and strategy of online games /
_cJong H. Wi.
250 _a1st ed.
260 _aLondon :
_bImperial College Press ;
_aSingapore ;
_aHackensack, NJ :
_bDistributed by World Scientific,
_cc2009.
300 _axx, 220 p. :
_bill. ;
_c24 cm.
490 1 _aSeries on technology management ;
_vv. 14
504 _aIncludes bibliographical references (p. 211-214) and index.
505 0 _aInnovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
650 0 _aElectronic games industry.
_922535
650 0 _aTechnological innovations.
_9331
830 0 _aSeries on technology management ;
_vv. 14.
_922536
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cAR
999 _c12116
_d12116