000			04173nam a2200373Ia 4500
001			ocn474952056
003			APU
005			20150323161441.0
007			cr cn|
008			091207s2009 ne a sb 001 0 eng d
020			_a9780750683432 (pbk.)
020			_a0750683430 (pbk.)
035			_a(OCoLC)474952056
040			_aOPELS _beng _cAPU _dSM
049			_aMAIN
050	1	4	_aRA793.5 _b.S65 2008
082	0	4	_a338.473621 _bSMI 2008
100	1		_aSmith, Melanie K. _922597
245	1	0	_aHealth and wellness tourism / _cMelanie Smith, László Puczkó.
260			_aAmsterdam ; _aBoston : _bElsevier/Butterworth-Heinemann, _cc2009.
300			_axv, 400 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [377]-392) and index.
505	0		_aPart One: History, Definitions and Scope; Introduction; Historical Overview; Contemporary Definitions; Leisure, Lifestyle and Tourism; Typologies of Health and Wellness Tourism; An International and Regional Analysis; Part Two: Managing and Marketing Health and Wellness Tourism; Demand, Motivations and Profiles; Planning and Development; Managing Destinations and Sites; Reaching Customers; Product Development; Conclusions: The Future of Health and Wellness Tourism; Part Three: Operational and Management Issues in Health and Wellness Tourism -Case Studies: Heritage of Spa and Health Tourism in Russia; The Health Spa Resort Rogaska Slatine Returned to its Past Glory; Regeneration of an Historic Spa Town: A Case Study of Spa in Belgium; Vidago and Pedras Salgadas Spas: the Revival of a Tourism Attraction or a Marketing Technique for Beverages?; The Luigiane Thermal Baths: a Tool for Deseasonalization of Tourist Demand in Calabria, Italy; Spa and Rehabilitation Centre in Eastern Finland; Sao Pedro do Sul Thermal Centre: between Health and Wellness; Healing Hills and Wellness in Luxury (Netherlands; Using Wellness Elements for Branding an Exclusive Image of Tourism Sites in the North of Israel; Peninsula Hot Springs - a New Spa Tourism Experience 'Down Under'; Ayurvedic Health Tourism in Kerala, India; Hot Springs in Japanese Domestic and International Touris; CHI spa at the Shangri-la, Sabah, Malaysia: its Philosophical and Management Concept and a Journey of Experiences; The Big Chill Festival, England; The Growing Yoga Community in the Netherlands; Medical Tourism in India: A Case Study of Apollo Hospitals; Business Tourism.
520			_aHealth and Wellness Tourism takes an innovative look at this rapidly growing sector of today's thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines. . An introduction to the topic, through consideration of the history, origins and scope of this sector and how it fits with today's international tourism and leisure industry. . International case studies to illustrate the nature and scope of the health and wellness tourism product, from hotel spas in Asia, to medical tourism in South Africa to New Age Festivals in New Zealand. . Discussion of the motivations and profiles of the wellness tourist and how to target different segments and manage demand.
650	1	2	_aTravel. _92691
650	2	2	_aHealth Resorts. _922598
650	2	2	_aMarketing of Health Services. _922599
650		0	_aMedical tourism. _922600
650		0	_aMedical tourism _xEconomic aspects. _922601
650		0	_aTourists _xHealth and hygiene. _922602
650		0	_aTravel _xHealth aspects. _922603
700	1		_aPuczkó, László. _922604
942			_2lcc _cBook
999			_c12144 _d12144