| 000 | 01173cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 77575083 | ||
| 003 | APU | ||
| 005 | 20150407172610.0 | ||
| 008 | 070108s2008 njua b 001 0 eng | ||
| 010 | _a2007000562 | ||
| 020 | _a9780132389877 (pbk.) | ||
| 020 | _a0132389878 (pbk.) | ||
| 035 |
_a(OCoLC)77575083 _z(OCoLC)228440533 |
||
| 040 |
_aDLC _beng _cDLC _dSUE |
||
| 050 | 0 | 0 |
_aHF5415 _b.H46 2008 |
| 082 | 0 | 0 |
_a658.8 _222 _bHEN 2008 |
| 100 | 1 |
_aHenthorne, Tony L. _923409 |
|
| 245 | 1 | 0 |
_aStudy guide, Principles of marketing, twelfth edition [by] Philip Kotler, Gary Armstrong / _cTony L. Henthorne. |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2008. |
||
| 300 |
_av, 398 p. : _bill. ; _c29 cm. |
||
| 520 | _a'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework. | ||
| 650 | 0 |
_aMarketing _vProblems, exercises, etc. _923410 |
|
| 700 | 1 |
_aKotler, Philip. _4Principles of marketing, 12 ed. _93038 |
|
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) _94412 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip078/2007000562.html |
| 942 |
_2lcc _cBook _02 |
||
| 999 |
_c12694 _d12694 |
||