| 000 | 02410cam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 16994322 | ||
| 003 | APU | ||
| 005 | 20151118051503.0 | ||
| 008 | 111011s2012 njua 001 0 eng | ||
| 010 | _a 2011042400 | ||
| 015 |
_aGBB1B8628 _2bnb |
||
| 016 | 7 |
_a015947179 _2Uk |
|
| 020 | _a9781118167786 (hbk.) | ||
| 035 | _a(OCoLC)ocn757147675 | ||
| 040 |
_aDLC _cDLC _dSHA _dHK |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.H67 2012 |
| 082 | 0 | 0 |
_a658.872 _223 _bHOP 2012 |
| 100 | 1 |
_aHopkins, Jeanne, _d1957- _93124 |
|
| 245 | 1 | 0 |
_aGo mobile : _blocation-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / _cJeanne Hopkins, Jamie Turner. |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2012. |
||
| 300 |
_axx, 234 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aThe new rules of social media series | |
| 500 | _aIncludes index. | ||
| 520 | _a"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher. | ||
| 650 | 0 |
_aInternet marketing. _92843 |
|
| 650 | 0 |
_aMobile commerce. _93125 |
|
| 650 | 0 |
_aMobile communication systems. _9691 |
|
| 700 | 1 |
_aTurner, Jamie, _d1961- _93126 |
|
| 830 | 0 |
_aNew rules of social media series. _93127 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _03 |
||
| 999 |
_c1271 _d1271 |
||