000			03090cam a2200361 a 4500
001			16329811
003			APU
005			20160308051506.0
008			100713s2011 njua b 001 0 eng
010			_a 2010028561
015			_aGBB0A4267 _2bnb
016	7		_a015638925 _2Uk
020			_a9780470633106 (hbk.)
035			_a(OCoLC)ocn635455460
040			_aDLC _beng _cDLC _dSUE
042			_apcc
050	0	0	_aHF5415.1265 _b.G63 2011
082	0	0	_a658.872 _222 _bGOL 2011
100	1		_aGolden, Michelle. _923442
245	1	0	_aSocial media strategies for professionals and their firms : _bthe guide to establishing credibility and accelerating relationships / _cMichelle Golden.
260			_aHoboken, N.J. : _bWiley, _cc2011.
300			_axix, 348 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 317-323) and index.
505	0		_aPart 1: What -- What Firms Need to Know About Social Media -- Chapter 1: Defining and Understanding "Social Media" -- Chapter 2: Social Media Policies and Guidelines: Rules of Engagement. -- Chapter 3: Comparing Today's Most Popular Social Media -- Part 2: Why -- The "Why" Behind Using Social Media -- Chapter 4: Finding Business Purpose in Social Media. -- Chapter 5: Strategy Begins With "Who" -- Chapter 6: Integrated Marketing Tactics -- Chapter 7: Case Studies and Examples. -- Part 3: How -- How to Set up and Use the Tools -- Chapter 8: LinkedIn -- Chapter 9: Twitter -- Chapter 10: Facebook -- Chapter 11: Self-Publishing with Blogs -- Part 4: Tips -- Tips to Being Effective Online -- Chapter 12: Writing for the Web -- Chapter 13: Social Media Etiquette -- Chapter 14: Best Practices.
520			_a"Expert advice on growing your professional service firm or individual practice through social mediaShowing professionals and/or their marketers how to accomplish familiar marketing tactics in newer, slightly different ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own personal brand and on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional bloggingDiscusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sitesIncludes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences"--
650		0	_aInternet marketing. _92843
650		0	_aSocial media _xEconomic aspects. _93122
650		0	_aElectronic commerce. _9684
650		0	_aSuccess in business. _9960
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook _04
999			_c12720 _d12720