| 000 | 00800nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20160308051506.0 | ||
| 008 | 140411b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070080313 (pbk.) | ||
| 020 | _a9780070080317 (pbk.) | ||
| 040 |
_aAPU _beng _cAPU _dSUE |
||
| 050 | 0 | 0 |
_aHF5823 _b.S53 2009 |
| 082 | 0 | 0 |
_222 _a659.1 _bSHA 2009 |
| 100 | 1 |
_aShah, Kruti. _923502 |
|
| 245 | 1 | 0 |
_aAdvertising and promotions : _ban IMC perspective / _cKruti Shah, Alan D'Souza. |
| 260 |
_aNew Delhi, India : _bTata McGraw-Hill, _c2009. |
||
| 300 |
_a987 p. : _bill. (some col.) ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising. _95119 |
|
| 650 | 0 |
_aSales promotion. _98519 |
|
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 700 | 1 |
_aD'Souza, Alan. _923503 |
|
| 942 |
_2lcc _cBook _01 |
||
| 999 |
_c12724 _d12724 |
||