| 000 | 01009cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 67345383 | ||
| 003 | APU | ||
| 005 | 20150824160353.0 | ||
| 008 | 050929s2006 ohua b 001 0 eng | ||
| 020 | _a9780324422832 (pbk.) | ||
| 020 | _a0324422830 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _dSUE |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.H64 2006 |
| 082 | 0 | 0 |
_a658.8 _222 _bHOF 2006 |
| 100 | 1 |
_aHoffman, K. Douglas. _98142 |
|
| 245 | 1 | 0 |
_aServices marketing : _bconcepts, strategies & cases / _cK. Douglas Hoffman, John E.G. Bateson. |
| 250 | _a3rd int. student ed. | ||
| 260 |
_aMason, OH : _bThomson /South-Western, _cc2006. |
||
| 300 |
_axix, 588 p. : _bill. ; _c24 cm. |
||
| 500 | _aRev. ed of: Essentials of services marketing. 2nd ed. c2002. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. _97837 |
|
| 700 | 1 |
_aBateson, John E. G. _98144 |
|
| 700 | 1 |
_aHoffman, K. Douglas.. _tEssentials of services marketing. _923528 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c12766 _d12766 |
||