| 000 | 00918cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 4268969 | ||
| 003 | APU | ||
| 005 | 20150824160410.0 | ||
| 008 | 850822s1984 enka b 001 0 eng | ||
| 010 | _a 84184203 | ||
| 020 | _a0434902632 (pbk.) | ||
| 020 | _a9780434902637 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _dSUE |
||
| 050 | 0 | 0 |
_aHF5415.122 _b.C69 1984 |
| 082 | 0 | 0 |
_a658.8 _219 _bCOW 1984 |
| 100 | 1 |
_aCowell, Donald W. _923532 |
|
| 245 | 1 | 4 |
_aThe marketing of services / _cDonald W. Cowell. |
| 260 |
_aLondon : _bHeinemann, _c1984. |
||
| 300 |
_axii, 340 p. : _bill. ; _c24 cm. |
||
| 500 | _a"Published on behalf of the Institute of Marketing and the CAM Foundation." | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aProfessions _xMarketing. _98167 |
|
| 650 | 0 |
_aService industries _xMarketing. _97837 |
|
| 906 |
_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _03 |
||
| 999 |
_c12768 _d12768 |
||