000			01708cam a2200325 i 4500
001			ocn835116928
003			APU
005			20160216051504.0
008			130326t20142014maua b 001 0 eng
010			_a2013010934
020			_a1292000414 (pbk.)
020			_a9781292000411 (pbk.)
035			_a(OCoLC)835116928 _z(OCoLC)855043833
040			_aDLC _beng _erda _cDLC _dSUE
042			_apcc
049			_aCPVA
050	0	0	_aHF5415.1265 _b.S77 2014
082	0	4	_222 _a658.872 _bSTR 2014
100	1		_aStrauss, Judy. _98919
245	1	0	_aE-marketing / _cJudy Strauss, Associate Professor of Marketing, University of Nevada, Reno, Raymond Frost, Professor of Management Information Systems, Ohio University ; international edition contributions by Nilanjana Sinha, NSHM Business School, Kolkata.
250			_a7th int. ed.
260			_aEssex, England : _bPearson Education, _cc2014.
300			_a496 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (pages 478-485) and index.
505	0		_aPast, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.
650		0	_aInternet marketing. _92843
700	1		_aFrost, Raymond. _932687
700	1		_aSinha, Nilanjana. _931071
942			_2lcc _cBook _012
999			_c154101 _d154101