000			01512cam a2200313 a 4500
001			15978760
003			APU
005			20150226112235.0
008			091109s2010 nyua b 001 0 eng
010			_a 2009045446
020			_a9781138008823 (pbk.)
035			_a(OCoLC)ocn465330259
040			_aDLC _cDLC _dANA _beng
050	0	0	_aHF5415.1264 _b.M55 2010
082	0	0	_a658.87 _222 _bMIL 2010
100	1		_aMiles, Chris, _d1967- _932709
245	1	0	_aInteractive marketing : _brevolution or rhetoric? / _cChris Miles.
260			_aNew York : _bRoutledge, _c2010.
300			_a242 p. : _bill. ; _c23 cm.
490	1		_aRoutledge interpretive marketing research ; _v12
504			_aIncludes bibliographical references and index.
505	0		_aThe rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity.
650		0	_aInteractive marketing. _99190
830		0	_aRoutledge interpretive marketing research series ; _v12. _920796
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1006/2009045446-b.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c154113 _d154113