| 000 | 01128cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 16568845 | ||
| 003 | APU | ||
| 005 | 20151223051504.0 | ||
| 008 | 101206s2011 enka b 001 0 eng d | ||
| 010 | _a 2010942419 | ||
| 020 | _a9780199565214 (pbk.) | ||
| 035 | _a(OCoLC)ocn656454744 | ||
| 040 |
_aBTCTA _beng _cAPU _dSM |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.15 _b.E43 2011 |
| 082 |
_a658.827 _bELL 2011 |
||
| 100 | 1 |
_aElliott, Richard H. _98521 |
|
| 245 | 1 | 0 |
_aStrategic brand management / _cRichard Rosenbaum-Elliot, Larry Percy & Simon Pervan. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _cc2011. |
||
| 300 |
_axv, 303 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 283-284) and index. | ||
| 650 | 0 |
_aProduct management. _97816 |
|
| 650 | 0 |
_aStrategic planning. _9123 |
|
| 700 | 1 |
_aPercy, Larry. _98518 |
|
| 700 | 1 |
_aPervan, Simon. _929376 |
|
| 906 |
_a7 _bcbc _ccopycat _d3 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _06 |
||
| 999 |
_c18430 _d18430 |
||