000 00974pam a2200313 a 4500
001 015653386
003 APU
005 20160308051506.0
008 100914s2011 enka b 001 0 eng d
015 _aGBB0B2940
_2bnb
020 _a9780077129514 (pbk.)
020 _a0077129512 (pbk.)
040 _aStDuBDS
_beng
_cAPU
_dSM
042 _aukblcatcopy
050 1 4 _aHF5415.13
_b.P35 2011
082 0 4 _a658.8
_222
_bPAL 2011
100 1 _aPalmer, Adrian.
_98619
245 1 0 _aPrinciples of services marketing /
_cAdrian Palmer.
250 _a6th ed.
260 _aMaidenhead :
_bMcGraw-Hill Education,
_cc2011.
300 _axvii, 525 p. :
_bill. ;
_c25 cm.
500 _aPrevious ed.: 2008.
500 _aFormerly CIP.
_5Uk
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
_97837
690 7 _aManagement and Business Studies
_2blcoll
942 _2lcc
_cBook
_07
999 _c18433
_d18433