000			02208cam a22003614a 4500
001			16754061
003			APU
005			20150912051505.0
008			110428s2011 enka b 001 0 eng
010			_a 2011017544
016	7		_a015820704 _2Uk
020			_a9780470979099 (pbk.)
020			_a0470979097 (pbk.)
035			_a(OCoLC)ocn719429290
040			_aDLC _cAPU _dSM _beng
042			_apcc
050	0	0	_aHD9980.5 _b.M33 2011
082	0	0	_a658.802 _223 _bMCD 2011
100	1		_aMcDonald, Malcolm. _98189
245	1	0	_aMarketing plans for services : _ba complete guide / _cMalcolm McDonald, Pennie Frow and Adrian Payne.
250			_a3rd ed.
260			_aChichester, West Sussex, UK ; _aHoboken, NJ : _bJohn Wiley, _c2011.
300			_axv, 495 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMachine generated contents note: 1.Marketing and services -- 2.The nature of services marketing -- 3.Marketing planning for services: the process -- 4.Marketing planning for services: the problems -- 5.Marketing planning Phase One: the strategic context -- 6.Marketing planning Phase Two: the situation review (Part 1) -- 7.Marketing planning Phase Two: the situation review (Part 2) -- 8.Marketing planning Phase Three: marketing strategy formulation -- 9.Marketing planning Phase Four: resource allocation, monitoring and detailed planning (Part 1: the budget, the service product plan and the communications plan) -- 10.Marketing planning Phase Four: resource allocation, monitoring and detailed planning (Part 2: price, place, people, processes and customer service) -- 11.Organizing for marketing planning -- 12.Measuring the effectiveness of marketing plans for service businesses -- 13.A step-by-step marketing planning system for service businesses.
650		0	_aService industries _xMarketing. _97837
650		0	_aService industries _xPlanning. _920853
700	1		_aPayne, Adrian. _98202
700	1		_aFrow, Pennie. _929406
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook _02
999			_c18437 _d18437